CEO Twitter Scoreboard May 1

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© TECHtionary.com

Updated January 1 – 2018

From Jack Dorsey – “When a leader, CEO or someone in a leadership position takes to the platform they have the opportunity to humanize their organization, make it feel smaller and relatable to people.”  CEO’s are measured by many factors with social media presence rising to the top of the list.

 

Top Twitter CEO is Elon Musk with 21.6 million followers and the CEO with the most gains of 4.2 million new followers over the past three months as well as certainly the most engaged CEO with 3-Star rating. 

The second fasting growing CEO on Twitter is Tim Cook with 10.9 million followers, up 1.6 million followers.

In today’s business-political-social world, you are measured by many factors including the number of Twitter followers you have.  In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool.  These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution.  Your client may not have a Twitter business account but they may have a personal account and their advisors may as well.  You can also see how in some small way John Legere’s Twitter efforts have also impacted the price of the stock.

As noted Twitter expert Evan Kirstel just named Top B2B-Business-to-Business Influencer with 162K followers stated, “Twitter is not just way to meet new prospects and partners, it IS the way you run your company. If you aren’t engaged, your competition likely is!”  That is, CEO’s are beginning to see the real value of Twitter not just for their company but for their role as CEO in the company they run. 

 

The New Social Media Engaged CEO as “The ultimate value of any CEO is the price of the stock and social media can impact that.”

If you are a CEO or C-Level we can help you and your company use Twitter to gain-retain followers and customers

email cross@gocross.com and we can provide proven cost-effective results and references.

Here’s a new article on Social Media and the CEO. 

 

The purpose of this CEO Scoreboard is to not just talk about HOW CEOs Twitter but which CEO has the highest number of Followers

not the only measure of the CEO’s social presence but certainly a viable one.

 ***Twitter Star Ratings

***Three Stars – Posting Weekly Engaging with Followers & “Thought Leadership” – Global Values & Vision

**Two Stars – Posting Weekly and Thought Leadership

* One Star – Posting Weekly & Corporate Sales Pitch

How do you score against your competitors?

Click here to get listed, corrections, additions, and Twitter help. We apologize for omissions or errors.  

CEO’s:  Gains+ and Losses – update May 1 reflecting changes since January 1, 2018
Company
Twitter Name
Followers
+/- since
January 1
Star Rating
Notes
Elan Musk Telsa/Spacex
@elonmusk
21,600,000
+4,200,000
**
Space pics
Richard Branson
@richardbranson
12,600,000
+600,000
***
Global, company, customer engagement
Tim Cook Apple
@tim_cook
10,900,000
+1,600,000
**
Apple promotion
Mark Cuban
@mcuban
7,850,000
+190,000
*
Personal topics
John Legere
@JohnLegere
5,660,000
+460,000
***
TMobile and event promotion
Lord Sugar Amshold
@Lord_Sugar
5,480,000
+30,000
**
Global
Jack Dorsey
@jack
4,190,000
+90,000
**
Social issues
Aaron Levie Box
@levie
2,670,000
+320,000
**
Political topics
Sundar Pichai Google
@sundarpichai
1,840,000
310,000
Marissa Mayer Yahoo
@marissamayer
1,710,000
0
*
Business topics
Satya Nadella MSFT
@satyanadella
1,680,000
+120,000
***
MSFT promotion & global tops
Tony Fernades AirAsia
@tonyfernandes
1,570,000
+40,000
***
Airline and global topics
Warren Buffett Berkshire
@WarrenBuffett
1,390,000
+50,000
Only 1 post in 2016
Michael Dell
@MichaelDell
1,190,000
-50,000
*
Dell promotion
Marc Benioff Salesforce
@Benioff
998,000
+21,000
***
Social issues
Larry Kim Wordstream
@larrykim
787,000
+41,000
Jeff Weiner Linkedin
@jeffweiner
604,000
+9,000
**
Global business
Jeffrey Bezos Amazon
@JeffBezos
548,000
+145,000
*
Space issues
Dave Asprey BPNutrition
@bulletproofexec
344,000
-3,000
**
Food topics
Drew Houston Dropbox
@drewhouston
280,000
+9,000
*
Business
Tamara McCleary Thulium
@TamaraMcCleary
274,000
+18,000
Meg Whitman
@MegWhitman
237,000
-1,000
Northing since 2011
Marcelo Claure Sprint
@marceloclaure
225,000
+16,000
***
Company, family and charity topics
John Hall Influence Co
@johnhall
222,000
+28,000
**
Bryan Kramer PureMatter
@bryankramer
218,000
+3,000
**
Olga Kay MooshWalks
@OlgaKay
214,000
-3,000
**
Mark Zuckerberg
@MarkZuckerbergF
205,000
+8,000
Nothing since 2010
Ashley Alexiss
@AshAlexiss
204,000
-8,000
**
Thubten WePostMedia
@thubten
199,000
-13,000
***
David Gold West Ham United FC
@davidgold
195,000
+4,000
**
Sports and charities
Evan Kirstel
@evankirstel
184,000
+22,000
Debra Ruh RuhGlobal
@debraruh
174,000
+2,000
***
Health, caring and charity topics
John Lincoln Ignitev
@johnelincoln
168,000
+21,000
Flint Bedrock YSBG
@flintbedrock
160,000
+1,000
Michael Saylor
@michael_saylor
140,000
34,000
**
Self-promotion
Keith Krach Docusign
@KeithJKrach
139,000
+85,800
**
Company, tech
Gurbaksh Chalal
@gchahal
131,000
0
**
Hidden tweets
Rui Delgado Berrymetrics
@rui
119,000
-3,000
**
Global
Mike Kawula SocialQuant
@MikeKawula
114,000
+2,000
*
Company topics
Joseph Steinberg SecureMySocial
@JosephSteinberg
111,000
-3,000
**
Shelly Kramer V3Broadsuite
@ShellyKramer
106,000
0
**
Michael Brenner MKTGnsiders
@BrennerMichael
99,100
+4,000
**
Marketing SEO topics
Larry Ellison Oracle
@larryellison
97,700
+200
Nothing since 2012
Ian Matthews WMGCinsights
@iancsmatthews
92,600
-2,700
*
Holly Ransom Emergent
@HollyRansom
91,100
-3,000
***
Global topics
Nika Stewart
@NikaStewart
87,100
+2,600
Aseem Badshad Socedo
@aseemb
78,700
+3,400
*
Company topics
Spencer Rascoff Zillow
@spencerrascoff
76,000
0
***
Company topics
Danielle Morrill Mattermark
@DanielleMorrill
73,200
+5,700
**
Company and global
Danny Gibson Inkster
@_DannyGibson
71,400
0
*
Culture
Mark Hurd Oracle
@MarkVHurd
67,800
+400
**
Company, tech
JM Alvarez-Pallete Telefonica
@jmalvpal
67,200
+2,900
*
Global
Jennifer Hyman Renttherunway
@Jenn_RTR
63,500
+10,800
**
Fashion, politics
Jacqueline Gold – Ann Summers
@Jacqueline_Gold
59,400
+400
*
Fashion, family topics
Caen Contee Connect
@caencontee
57,500
-1,100
*
Company
Rod Berger MindRocketMedia
@drrodberger
53,900
-23,900
**
Education
Peter Bordes OneCube
@PeterBordes
53,200
+3,700
**
Social media
Josef Holm Krowdster
@josefholm
52,500
+1,400
*
Crowdfunding
Lee Ann Allman Sandton
@leeannallman
49,900
+100
**
Global
Rob Peters
@StandardofTrust
46,800
+500
**
Shashwat Pradhan Emberify
@shashwatpradhan
46,400
+900
Brit Morin Brit
@brit
46,400
+1,200
**
Family and company
Brian Lischer IgnyteBrands
@BrianLischer
45,900
+7,500
David Prasser Startuscc
@DavidRPrasser
41,200
+7,000
**
Company, tech
Paolo Privitera Pick1
@pppaolo
40,500
+600
**
GP Pulipaka
@gp_pulipaka
40,200
+5,900
Christo Fouch BusinessDirect
@christofouche
39,300
-500
*
Company sales
Kevin Crenshaw
@kcren
39,300
+1,200
***
Reed Hastings
@reedhastings
36,400
+4,500
Political – social
Jack Parsons YourfeedUK
@JackParsons_CEO
35,100
+1,000
***
Tech, brand
Chuck Robbins Cisco
@ChuckRobbins
34,700
+4,500
**
Company, tech
Sebastian James Dixons
@DCSebJ
34,500
-200
*
Company
Mauro Biasolo LLCbox
@MauroBiasolo
34,500
+5,600
***
Business topics
MariAnne Vanella
@VanellaGroup
34,400
+800
**
Business topics
David Jones One Young World
@davidjonesOYW
33,500
+100
**
Global
Ronan Dunne Verizon
@RonanDunneVZW
32,700
0
***
Global
Suzi Day Suzi B
@suziday123
31,900
+7,900
**
Marketing
Juliet Funt Whitespace
@whitespaceatwrk
31,500
-300
Cheryl Burgess BlueFocus
@ckburgess
31,100
+100
*
Company
Steve Zeitch FocalPoint
@SteveZeitch
30,500
-500
**
Sherry Chris
@sherrychris
30,500
+400
**
Fashion, family, other
Jim McCarthy Goldstar
@goldstarjim
30,500
+900
Tikhon Bernstam Parse
@tikhon
30,200
-800
Tim Jackson CADA
@TimWJackson
30,000
0
**
Business topics
Jason Will Zipkick
@jasonbwill
29,500
-4,200
*
Food
Sarah Kunst Prodayco
@sarahkunst
28,000
+2,000
Jon Ferrar Nimble
@Jon_Ferrara
27,600
+100
**
Company
Anand Sanwal CB Insights
@asanwal
26,900
+1,600
Yaqui Nunez Quierolabya
@yaqui
26,500
+100
**
Global
Tom Riley Muvpak
@imtomriley 
26,400
+1,100
*
Politics
Ginny Rometty IBM
@GinniRometty
25,900
+1,300
No posts
Gil Eyal Hyprbrands
@gileyal
25,200
-400
**
Random
Stephen Kelly SageGroupPLC
@SKellyCEO
24,300
+800
**
Global, tech
Cindy Whitehead ThePinkCeiling
@cindypinkceo
24,300
+2,400
***
Women in business
Matthew Lamons Skejul
@mlamons1
23,800
+8,400
**
Tech
Helena Morrissey Newtonim
@MorrisseyHelena
22,200
+2,100
**
Humanitarian
Brian Krzanich Intel
@bkrunner
20,700
+1,500
**
Company promotion
Javier beBee beBee
@JavierBeBee
20,600
-700
**
Company promotion
Ayah Bdeir Littlebits
@ayahbdeir
20,300
+200
**
Company promotion
Bernard Tyson Kaiser
@BernardJTyson
20,200
+1,200
Tom Cross TECHtionary
@techtionary
19,200
+700
***
Thought Leadership
Jeremy Bloom Integrate
@JeremyBloom11
18,700
-3,300
**
Company, self-promo
David Thodey x-Telstra
@davidthodey
18,600
+100
Global
Joachim DeVos TomorrowLab
@JoachimDeVos
18,300
-600
Nicelle McCall BoldGuidance
@Nichelle_McCall
18,300
+700
*
Startup
Blake Irving Godaddy
@Blakei
18,200
+100
**
Global tech topics
David Meltzer Sports1Mkt
@davidmeltzer
18,000
-10,000
*
Sports
Theo Priestly Cronycle
@tprstly
17,300
+1,500
**
Innovation
Burton Goldfield Trinet
@BurtonGoldfield
17,200
+100
Ouriel Ohayon Appsfire
@OurielOhayon
17,000
+300
**
Apps
Mike Wilson Comnexia
@VoIPBoss
16,900
-300
*
Business
Robert Moore Footprint_Nyc
@MediaLabRat
16,800
-100
**
Content marketing
Mark Bertolini Aetna
@mtbert
16,800
+100
**
Global topics
Eric Yuan Zoom
@ericsyuan
16,700
+3,000
**
Random
Dheeraj Pandey Nutanix
@dheeraj
16,600
+200
**
Company
Tom Gillis BRKT
@_TomGillis
16,600
+1,200
**
Business security
Rich Tehrani TMC
@rtehrani 
16,400
New
**
Tech
Mattan Griffel Onemonthedu
@mattangriffel
16,200
-200
**
Tech, startup
Ophir Gottlief CMLviz
@OphirGottlieb
16,100
+1,200
**
Fintech
Megann Rundell Tulip Strategies
@megannrundell
15,600
-1,300
**
Random
Geeman Yip BitTitan
@GeemanYip
15,600
-300
**
Company, startups
George Schildge Matrix Group
@gschildge
15,300
-7,100
**
Marketing strategy
Jan Owen Young Australians
@JanOwenAM
15,200
+700
**
Global, startups
Pat Gelginger Vmware
@PGelsinger
15,000
+1,100
**
Company
John Donahoe Paypal
@Donahoe_John
14,800
+100
No posts since 2015
Jonathan LaCoste Jebbit
@lacostejonathan
14,500
-300
**
Tech, SMM
Ulf Olderborg
@ulfoldenborg
14,500
-200
**
Self-promotion
Jeremy Burton EMC
@jburton
14,500
0
**
Company promotion
Mylead Charvat Savonix
@MyleaCharvat
14,500
+100
**
Tech
Marcus Strohmeier Siemans in Onan
@M_E_Strohmeier 
14,400
+100
**
Global Tech
Paul F. Calero Havas
@Paul_Framp
14,400
+600
**
Global
Kathryn Parsons Decoded
@KathrynParsons
13,700
+300
*
Global, startups
Derek Flanzraich Greatist
@derekflanz
13,200
0
*
Wellness
Tom Mendoz Netapp
@TomMendozaTalks
13,100
-700
**
Company, sports, tech
Dan Mirkin TradeIdeas
@TradeIdeas1
13,100
New
**
Tech
Dr. Susan Amat VentureHive
@SusanAmat
12,200
+100
***
Startups
Bradford Cross Merlon
@bradfordcross
12,100
-1,100
Cathy Engelbert Deloitte
@CathyEngelbert
12,100
+4,393
**
Company, Business
Jon Medved OurCrowd
@jonmedved
11,400
-3,000
*
Startups
Karim Abouelnaga PMPUSA
@KarimAbouelnaga
11,300
+600
**
Team building
Brandon Foo Polymail
@foolywk
10,900
-100
*
Company
Ludovic Huraux Shapr
@LudovicHuraux
10,800
-100
**
Company promotion
Scott Brown Bounce.io
@sbrown
10,800
0
**
Company promotion & lifestyle
Bradford Glaser HRDQ
@HRDQBrad
10,700
-100
**
Management, tech
Evan Hackel Ingage
@ehackel
10,700
+700
**
Company
Martin Gilbert – Aberdeen
@MartinGilbert83
10,600
+400
**
Industry
Jack Salzwedel
@amfamjack
10,200
+300
***
Company topics
Brad Smith Intuit
@IntuitBrad
10,100
+500
**
Company-personal promotion
Note: CEO with less than 10,000 followers are not included.  We are glad to correct any errors or omissions.