Here’s Why Twitter’s Turnaround Is Going to Work

Twitter wants to be all about what is happening now. The company believes at its core are four principles that define every decision it needs to make about its business.

  • Fastest: Twitter wants to be known for having the news first.
  • Comprehensive selection: Twitter wants the long tail of content and discussion.
  • Discussion: A publicly available forum for people to share their views.
  • Personalized: Narrow the focus for a user to what the individual is interested in.

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