Twitter Is Finally Giving Advertisers What They Want
The feature can be turned on and off in “Settings” under the “Your Twitter data tab,” and is aimed at enabling marketers to send ads to tailored audiences.
The microblogging site is also tracking the apps that are included on users’ phones in addition to Twitter as well as locations and what websites were visited. The company is only tracking websites that are integrated with its social network, and it’s all in the name of serving users ads.
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