Twitter’s live video ambition risks all-out content spending war
Twitter announced 16 new deals on Monday including streaming sports and music concerts. Having targeted video around big events like sports or politics is one thing, but filling up 24 hours a day, every day with content, without it being low quality, could be a big challenge.
Content is king, and this phrase has never been truer than in today’s world. Companies that once had nothing to do with video content now are all jumping in. For example, Apple with its plan to release comedian James Corden’s “Carpool Karaoke”, or e-commerce giant Amazon’s massive push with its Prime Video streaming service. Click on image for complete article
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