Your Hashtag and Your Brand Go Hand in Hand
Understand your hashtag is your brand.
Click on image for complete article by Ray.
Hashtags are brand extensions, and – if they are successful in going viral – they will be the driving force behind overall brand recognition for your company. So they are an extension of your brand, a close cousin to your advertising or marketing slogan. Nike is the best example, with its #JustDoIt hashtag in most messaging from its @Nike account. That has spawned countless weekend-warrior athletes to use #JustDoIt when they tweet photos of their own playground exploits wearing Nikes.
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