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© TECHtionary.com
Updated January 1 – 2018
From Jack Dorsey – “When a leader, CEO or someone in a leadership position takes to the platform they have the opportunity to humanize their organization, make it feel smaller and relatable to people.” CEO’s are measured by many factors with social media presence rising to the top of the list.
Top Twitter CEO is Elon Musk with 21.6 million followers and the CEO with the most gains of 4.2 million new followers over the past three months as well as certainly the most engaged CEO with 3-Star rating.
The second fasting growing CEO on Twitter is Tim Cook with 10.9 million followers, up 1.6 million followers.
In today’s business-political-social world, you are measured by many factors including the number of Twitter followers you have. In fact, many surveys have found that websites in general are perceived as passive customer communication tools with Twitter being a far more proactive customer-engaging tool. These surveys have also found an increasing number of customers go to your Twitter account before they go to your website doing “due diligence” on you looking for call-to-actions, thought leadership and content useful in their purchasing as well as customer complaints regarding your solution. Your client may not have a Twitter business account but they may have a personal account and their advisors may as well. You can also see how in some small way John Legere’s Twitter efforts have also impacted the price of the stock.
As noted Twitter expert Evan Kirstel just named Top B2B-Business-to-Business Influencer with 162K followers stated, “Twitter is not just way to meet new prospects and partners, it IS the way you run your company. If you aren’t engaged, your competition likely is!” That is, CEO’s are beginning to see the real value of Twitter not just for their company but for their role as CEO in the company they run.
The New Social Media Engaged CEO as “The ultimate value of any CEO is the price of the stock and social media can impact that.”
If you are a CEO or C-Level we can help you and your company use Twitter to gain-retain followers and customers
email cross@gocross.com and we can provide proven cost-effective results and references.
Here’s a new article on Social Media and the CEO.
The purpose of this CEO Scoreboard is to not just talk about HOW CEOs Twitter but which CEO has the highest number of Followers
not the only measure of the CEO’s social presence but certainly a viable one.
***Twitter Star Ratings
***Three Stars – Posting Weekly Engaging with Followers & “Thought Leadership” – Global Values & Vision
**Two Stars – Posting Weekly and Thought Leadership
* One Star – Posting Weekly & Corporate Sales Pitch
How do you score against your competitors?
Click here to get listed, corrections, additions, and Twitter help. We apologize for omissions or errors.
CEO’s: Gains+ and Losses – update May 1 reflecting changes since January 1, 2018
Company |
Twitter Name |
Followers |
+/- sinceJanuary 1 |
Star Rating |
Notes |
Elan Musk Telsa/Spacex |
@elonmusk |
21,600,000 |
+4,200,000 |
** |
Space pics |
Richard Branson |
@richardbranson |
12,600,000 |
+600,000 |
*** |
Global, company, customer engagement |
Tim Cook Apple |
@tim_cook |
10,900,000 |
+1,600,000 |
** |
Apple promotion |
Mark Cuban |
@mcuban |
7,850,000 |
+190,000 |
* |
Personal topics |
John Legere |
@JohnLegere |
5,660,000 |
+460,000 |
*** |
TMobile and event promotion |
Lord Sugar Amshold |
@Lord_Sugar |
5,480,000 |
+30,000 |
** |
Global |
Jack Dorsey |
@jack |
4,190,000 |
+90,000 |
** |
Social issues |
Aaron Levie Box |
@levie |
2,670,000 |
+320,000 |
** |
Political topics |
Sundar Pichai Google |
@sundarpichai |
1,840,000 |
310,000 |
||
Marissa Mayer Yahoo |
@marissamayer |
1,710,000 |
0 |
* |
Business topics |
Satya Nadella MSFT |
@satyanadella |
1,680,000 |
+120,000 |
*** |
MSFT promotion & global tops |
Tony Fernades AirAsia |
@tonyfernandes |
1,570,000 |
+40,000 |
*** |
Airline and global topics |
Warren Buffett Berkshire |
@WarrenBuffett |
1,390,000 |
+50,000 |
Only 1 post in 2016 |
|
Michael Dell |
@MichaelDell |
1,190,000 |
-50,000 |
* |
Dell promotion |
Marc Benioff Salesforce |
@Benioff |
998,000 |
+21,000 |
*** |
Social issues |
Larry Kim Wordstream |
@larrykim |
787,000 |
+41,000 |
||
Jeff Weiner Linkedin |
@jeffweiner |
604,000 |
+9,000 |
** |
Global business |
Jeffrey Bezos Amazon |
@JeffBezos |
548,000 |
+145,000 |
* |
Space issues |
Dave Asprey BPNutrition |
@bulletproofexec |
344,000 |
-3,000 |
** |
Food topics |
Drew Houston Dropbox |
@drewhouston |
280,000 |
+9,000 |
* |
Business |
Tamara McCleary Thulium |
@TamaraMcCleary |
274,000 |
+18,000 |
||
Meg Whitman |
@MegWhitman |
237,000 |
-1,000 |
Northing since 2011 |
|
Marcelo Claure Sprint |
@marceloclaure |
225,000 |
+16,000 |
*** |
Company, family and charity topics |
John Hall Influence Co |
@johnhall |
222,000 |
+28,000 |
** |
|
Bryan Kramer PureMatter |
@bryankramer |
218,000 |
+3,000 |
** |
|
Olga Kay MooshWalks |
@OlgaKay |
214,000 |
-3,000 |
** |
|
Mark Zuckerberg |
@MarkZuckerbergF |
205,000 |
+8,000 |
Nothing since 2010 |
|
Ashley Alexiss |
@AshAlexiss |
204,000 |
-8,000 |
** |
|
Thubten WePostMedia |
@thubten |
199,000 |
-13,000 |
*** |
|
David Gold West Ham United FC |
@davidgold |
195,000 |
+4,000 |
** |
Sports and charities |
Evan Kirstel |
@evankirstel |
184,000 |
+22,000 |
||
Debra Ruh RuhGlobal |
@debraruh |
174,000 |
+2,000 |
*** |
Health, caring and charity topics |
John Lincoln Ignitev |
@johnelincoln |
168,000 |
+21,000 |
||
Flint Bedrock YSBG |
@flintbedrock |
160,000 |
+1,000 |
||
Michael Saylor |
@michael_saylor |
140,000 |
34,000 |
** |
Self-promotion |
Keith Krach Docusign |
@KeithJKrach |
139,000 |
+85,800 |
** |
Company, tech |
Gurbaksh Chalal |
@gchahal |
131,000 |
0 |
** |
Hidden tweets |
Rui Delgado Berrymetrics |
@rui |
119,000 |
-3,000 |
** |
Global |
Mike Kawula SocialQuant |
@MikeKawula |
114,000 |
+2,000 |
* |
Company topics |
Joseph Steinberg SecureMySocial |
@JosephSteinberg |
111,000 |
-3,000 |
** |
|
Shelly Kramer V3Broadsuite |
@ShellyKramer |
106,000 |
0 |
** |
|
Michael Brenner MKTGnsiders |
@BrennerMichael |
99,100 |
+4,000 |
** |
Marketing SEO topics |
Larry Ellison Oracle |
@larryellison |
97,700 |
+200 |
Nothing since 2012 |
|
Ian Matthews WMGCinsights |
@iancsmatthews |
92,600 |
-2,700 |
* |
|
Holly Ransom Emergent |
@HollyRansom |
91,100 |
-3,000 |
*** |
Global topics |
Nika Stewart |
@NikaStewart |
87,100 |
+2,600 |
||
Aseem Badshad Socedo |
@aseemb |
78,700 |
+3,400 |
* |
Company topics |
Spencer Rascoff Zillow |
@spencerrascoff |
76,000 |
0 |
*** |
Company topics |
Danielle Morrill Mattermark |
@DanielleMorrill |
73,200 |
+5,700 |
** |
Company and global |
Danny Gibson Inkster |
@_DannyGibson |
71,400 |
0 |
* |
Culture |
Mark Hurd Oracle |
@MarkVHurd |
67,800 |
+400 |
** |
Company, tech |
JM Alvarez-Pallete Telefonica |
@jmalvpal |
67,200 |
+2,900 |
* |
Global |
Jennifer Hyman Renttherunway |
@Jenn_RTR |
63,500 |
+10,800 |
** |
Fashion, politics |
Jacqueline Gold – Ann Summers |
@Jacqueline_Gold |
59,400 |
+400 |
* |
Fashion, family topics |
Caen Contee Connect |
@caencontee |
57,500 |
-1,100 |
* |
Company |
Rod Berger MindRocketMedia |
@drrodberger |
53,900 |
-23,900 |
** |
Education |
Peter Bordes OneCube |
@PeterBordes |
53,200 |
+3,700 |
** |
Social media |
Josef Holm Krowdster |
@josefholm |
52,500 |
+1,400 |
* |
Crowdfunding |
Lee Ann Allman Sandton |
@leeannallman |
49,900 |
+100 |
** |
Global |
Rob Peters |
@StandardofTrust |
46,800 |
+500 |
** |
|
Shashwat Pradhan Emberify |
@shashwatpradhan |
46,400 |
+900 |
||
Brit Morin Brit |
@brit |
46,400 |
+1,200 |
** |
Family and company |
Brian Lischer IgnyteBrands |
@BrianLischer |
45,900 |
+7,500 |
||
David Prasser Startuscc |
@DavidRPrasser |
41,200 |
+7,000 |
** |
Company, tech |
Paolo Privitera Pick1 |
@pppaolo |
40,500 |
+600 |
** |
|
GP Pulipaka |
@gp_pulipaka |
40,200 |
+5,900 |
||
Christo Fouch BusinessDirect |
@christofouche |
39,300 |
-500 |
* |
Company sales |
Kevin Crenshaw |
@kcren |
39,300 |
+1,200 |
*** |
|
Reed Hastings |
@reedhastings |
36,400 |
+4,500 |
Political – social |
|
Jack Parsons YourfeedUK |
@JackParsons_CEO |
35,100 |
+1,000 |
*** |
Tech, brand |
Chuck Robbins Cisco |
@ChuckRobbins |
34,700 |
+4,500 |
** |
Company, tech |
Sebastian James Dixons |
@DCSebJ |
34,500 |
-200 |
* |
Company |
Mauro Biasolo LLCbox |
@MauroBiasolo |
34,500 |
+5,600 |
*** |
Business topics |
MariAnne Vanella |
@VanellaGroup |
34,400 |
+800 |
** |
Business topics |
David Jones One Young World |
@davidjonesOYW |
33,500 |
+100 |
** |
Global |
Ronan Dunne Verizon |
@RonanDunneVZW |
32,700 |
0 |
*** |
Global |
Suzi Day Suzi B |
@suziday123 |
31,900 |
+7,900 |
** |
Marketing |
Juliet Funt Whitespace |
@whitespaceatwrk |
31,500 |
-300 |
||
Cheryl Burgess BlueFocus |
@ckburgess |
31,100 |
+100 |
* |
Company |
Steve Zeitch FocalPoint |
@SteveZeitch |
30,500 |
-500 |
** |
|
Sherry Chris |
@sherrychris |
30,500 |
+400 |
** |
Fashion, family, other |
Jim McCarthy Goldstar |
@goldstarjim |
30,500 |
+900 |
||
Tikhon Bernstam Parse |
@tikhon |
30,200 |
-800 |
||
Tim Jackson CADA |
@TimWJackson |
30,000 |
0 |
** |
Business topics |
Jason Will Zipkick |
@jasonbwill |
29,500 |
-4,200 |
* |
Food |
Sarah Kunst Prodayco |
@sarahkunst |
28,000 |
+2,000 |
||
Jon Ferrar Nimble |
@Jon_Ferrara |
27,600 |
+100 |
** |
Company |
Anand Sanwal CB Insights |
@asanwal |
26,900 |
+1,600 |
||
Yaqui Nunez Quierolabya |
@yaqui |
26,500 |
+100 |
** |
Global |
Tom Riley Muvpak |
@imtomriley |
26,400 |
+1,100 |
* |
Politics |
Ginny Rometty IBM |
@GinniRometty |
25,900 |
+1,300 |
No posts |
|
Gil Eyal Hyprbrands |
@gileyal |
25,200 |
-400 |
** |
Random |
Stephen Kelly SageGroupPLC |
@SKellyCEO |
24,300 |
+800 |
** |
Global, tech |
Cindy Whitehead ThePinkCeiling |
@cindypinkceo |
24,300 |
+2,400 |
*** |
Women in business |
Matthew Lamons Skejul |
@mlamons1 |
23,800 |
+8,400 |
** |
Tech |
Helena Morrissey Newtonim |
@MorrisseyHelena |
22,200 |
+2,100 |
** |
Humanitarian |
Brian Krzanich Intel |
@bkrunner |
20,700 |
+1,500 |
** |
Company promotion |
Javier beBee beBee |
@JavierBeBee |
20,600 |
-700 |
** |
Company promotion |
Ayah Bdeir Littlebits |
@ayahbdeir |
20,300 |
+200 |
** |
Company promotion |
Bernard Tyson Kaiser |
@BernardJTyson |
20,200 |
+1,200 |
||
Tom Cross TECHtionary |
@techtionary |
19,200 |
+700 |
*** |
Thought Leadership |
Jeremy Bloom Integrate |
@JeremyBloom11 |
18,700 |
-3,300 |
** |
Company, self-promo |
David Thodey x-Telstra |
@davidthodey |
18,600 |
+100 |
Global |
|
Joachim DeVos TomorrowLab |
@JoachimDeVos |
18,300 |
-600 |
||
Nicelle McCall BoldGuidance |
@Nichelle_McCall |
18,300 |
+700 |
* |
Startup |
Blake Irving Godaddy |
@Blakei |
18,200 |
+100 |
** |
Global tech topics |
David Meltzer Sports1Mkt |
@davidmeltzer |
18,000 |
-10,000 |
* |
Sports |
Theo Priestly Cronycle |
@tprstly |
17,300 |
+1,500 |
** |
Innovation |
Burton Goldfield Trinet |
@BurtonGoldfield |
17,200 |
+100 |
||
Ouriel Ohayon Appsfire |
@OurielOhayon |
17,000 |
+300 |
** |
Apps |
Mike Wilson Comnexia |
@VoIPBoss |
16,900 |
-300 |
* |
Business |
Robert Moore Footprint_Nyc |
@MediaLabRat |
16,800 |
-100 |
** |
Content marketing |
Mark Bertolini Aetna |
@mtbert |
16,800 |
+100 |
** |
Global topics |
Eric Yuan Zoom |
@ericsyuan |
16,700 |
+3,000 |
** |
Random |
Dheeraj Pandey Nutanix |
@dheeraj |
16,600 |
+200 |
** |
Company |
Tom Gillis BRKT |
@_TomGillis |
16,600 |
+1,200 |
** |
Business security |
Rich Tehrani TMC |
@rtehrani |
16,400 |
New |
** |
Tech |
Mattan Griffel Onemonthedu |
@mattangriffel |
16,200 |
-200 |
** |
Tech, startup |
Ophir Gottlief CMLviz |
@OphirGottlieb |
16,100 |
+1,200 |
** |
Fintech |
Megann Rundell Tulip Strategies |
@megannrundell |
15,600 |
-1,300 |
** |
Random |
Geeman Yip BitTitan |
@GeemanYip |
15,600 |
-300 |
** |
Company, startups |
George Schildge Matrix Group |
@gschildge |
15,300 |
-7,100 |
** |
Marketing strategy |
Jan Owen Young Australians |
@JanOwenAM |
15,200 |
+700 |
** |
Global, startups |
Pat Gelginger Vmware |
@PGelsinger |
15,000 |
+1,100 |
** |
Company |
John Donahoe Paypal |
@Donahoe_John |
14,800 |
+100 |
No posts since 2015 |
|
Jonathan LaCoste Jebbit |
@lacostejonathan |
14,500 |
-300 |
** |
Tech, SMM |
Ulf Olderborg |
@ulfoldenborg |
14,500 |
-200 |
** |
Self-promotion |
Jeremy Burton EMC |
@jburton |
14,500 |
0 |
** |
Company promotion |
Mylead Charvat Savonix |
@MyleaCharvat |
14,500 |
+100 |
** |
Tech |
Marcus Strohmeier Siemans in Onan |
@M_E_Strohmeier |
14,400 |
+100 |
** |
Global Tech |
Paul F. Calero Havas |
@Paul_Framp |
14,400 |
+600 |
** |
Global |
Kathryn Parsons Decoded |
@KathrynParsons |
13,700 |
+300 |
* |
Global, startups |
Derek Flanzraich Greatist |
@derekflanz |
13,200 |
0 |
* |
Wellness |
Tom Mendoz Netapp |
@TomMendozaTalks |
13,100 |
-700 |
** |
Company, sports, tech |
Dan Mirkin TradeIdeas |
@TradeIdeas1 |
13,100 |
New |
** |
Tech |
Dr. Susan Amat VentureHive |
@SusanAmat |
12,200 |
+100 |
*** |
Startups |
Bradford Cross Merlon |
@bradfordcross |
12,100 |
-1,100 |
||
Cathy Engelbert Deloitte |
@CathyEngelbert |
12,100 |
+4,393 |
** |
Company, Business |
Jon Medved OurCrowd |
@jonmedved |
11,400 |
-3,000 |
* |
Startups |
Karim Abouelnaga PMPUSA |
@KarimAbouelnaga |
11,300 |
+600 |
** |
Team building |
Brandon Foo Polymail |
@foolywk |
10,900 |
-100 |
* |
Company |
Ludovic Huraux Shapr |
@LudovicHuraux |
10,800 |
-100 |
** |
Company promotion |
Scott Brown Bounce.io |
@sbrown |
10,800 |
0 |
** |
Company promotion & lifestyle |
Bradford Glaser HRDQ |
@HRDQBrad |
10,700 |
-100 |
** |
Management, tech |
Evan Hackel Ingage |
@ehackel |
10,700 |
+700 |
** |
Company |
Martin Gilbert – Aberdeen |
@MartinGilbert83 |
10,600 |
+400 |
** |
Industry |
Jack Salzwedel |
@amfamjack |
10,200 |
+300 |
*** |
Company topics |
Brad Smith Intuit |
@IntuitBrad |
10,100 |
+500 |
** |
Company-personal promotion |