How Twitter’s and Facebook’s Video Strategies Differ

Cool read to get an understanding of what works.

The video strategies of Twitter (TWTR) and Facebook (FB) compare and contrast in a number of ways. One of the areas in which these companies’ video strategies converge is in terms of live content.

In recent months, Twitter has signed dozens of live video partnerships, with about 30 live video deals inked in 3Q17 alone—ten of them being international deals. Twitter closed 3Q17 with 261 million international monthly active users.

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